Company A was able to do more sales by traking the affinity of customers towards each products and using that data to strategise product placements and offers.
Company A is a prominent shopping center in Indonesia. The multi-storeyed shopping center uses CCTV infrastructure to observe the in-store customers. However, due to low attention span of humans, the security personals who observes the CCTV visuals quite often misses out to capture the vital information from the visuals.
The company did not have an effective product placement strategy which resulted in stunted sales growth rate. The major challenges faced by the company are as follows.
Unable to identify the customer's affinity towards different sections, racks within the store. This has resulted in inefficient inventory management and under stocking / over stocking of commodities.
The product offers, combination offers etc offered by the business were not effective to bring more sales to the store. Money spent for the promotions were not adding any value to the business.
The existing CCTV infrastructure did not add any value to the business as the visual data was just stored for future reference needs.
Emotyx's AI-powered video analytics suite delivers actionable insights from real-world video. It offers a digital brain to the CCTV infrastructure of an organization to help them ‘see’ opportunities to optimize their operations or to do more sales. Emotyx uses computer vision technology and a patent pending machine learning algorithm to detect customer traffic, abnormal events, customer emotions, in premise user journey tracking etc from real-time videos.
Considering the offered benefits, Company A decided to implement Emotyx on their business premises. The software was plugged into the existing CCTV infrastructure of the company without altering the existing surveillance mechanism.
Crowd analytics and customer affinity tracking enabled by Emotyx helped the business to identify the customer's affinity towards different sections, racks within the store. This had positive impacts in the inventory management and product placement strategies.
Emotyx’s crowd analytics monitored the movement of the crowd in the premises and displayed data such as the total number of people present, arrived, left, total employees present in the venue, region of high and low traffic, occupancy details of halls, booths etc. Management was able to take data-driven decisions for the arrangements of facilities.
Emotyx facilitated efficient security surveillance for the company. The feeds from the CCTV cameras are analyzed by the Emotyx’s machine learning algorithm to identify security threats and take appropriate actions such as notifying the nearby security guard.